Obama’s Bio Spot
Posted on June 19, 2008 at 12:50 pm by Steve Lombardo
The Obama campaign launched its first general election ad today…and it works very well on a number of levels:
1. It tells people a bit of the Obama back-story (this is important because a sizable part of the electorate does not know a lot about him).
2. The ad “normalizes” the candidate — for voters who may be concerned by his name or by some of the things they have heard — by putting him in familiar surroundings/images.
3. The spot goes right to the heart of the patriotism issue by showing the work Obama has done for the troops and by having him say directly that he loves this country.
4. By shooting him straight into camera, Obama comes across as earnest and sincere. Authenticity is the key to this game and this spot is a winner.
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